Know what to do next.
Clear measurement and useful reporting, built around the decisions your team needs to make.
Start a projectWhat we do
Considered from every angle.
More data is only useful when it answers a question. We connect your sources, check how events are tracked and build reporting that helps you understand what is happening.
Measurement planning
A practical definition of the events, conversions and questions your reporting should cover.
Tracking & validation
Analytics and tag setup, with checks that the events and values arrive as expected.
Dashboards & reporting
Connected views of the metrics your team needs, with shared definitions.
Analysis & recommendations
Funnel reviews and findings translated into specific next actions.
Operational data & insights
Bring business and system data into shared reports, automate recurring reporting and explore where machine-learning outputs can support a decision.
How we work
Close collaboration. Better decisions.
We start with the decisions, then work back to the data. Tracking is checked before dashboards are built, with definitions and handover notes your team can use.
1Agree the direction
Understand the problem, choose the priorities and agree the scope before the work begins.
2Make it together
Work directly with the people doing the work. See progress, test ideas and give feedback as it develops.
3Put it to work
Review the details, deliver the work and make sure your team has what it needs to take it forward.
Frequently asked questions
What does Arcum’s Analytics & Data service cover?
More data is only useful when it answers a question. We connect your sources, check how events are tracked and build reporting that helps you understand what is happening.
What’s included?
Typical work includes measurement planning, tracking & validation, dashboards & reporting, analysis & recommendations, and operational data & insights. We agree exactly what’s in scope before anything starts.
How much does it cost?
It depends on the scope. We agree the scope and confirm a final quote before any work begins.
How does a project with Arcum run?
Agree the direction: Understand the problem, choose the priorities and agree the scope before the work begins. Make it together: Work directly with the people doing the work. See progress, test ideas and give feedback as it develops. Put it to work: Review the details, deliver the work and make sure your team has what it needs to take it forward.
Contact
Let’s talk about your project.
Bring the idea, the challenge or the thing that needs fixing. We’ll work out the right scope with you.