The right message. At the right moment.
Email campaigns and automated journeys that give each conversation a useful next step.
Start a projectWhat we do
Considered from every angle.
From the first welcome to a timely follow-up, email should feel relevant. We bring structure, copy and design to your communications, connected to the way customers move through your business.
Audience & journeys
Segmentation and communication plans for the different stages of the customer relationship.
Copy & design
Campaign writing and reusable templates that feel consistent with your brand.
Automation & integration
Welcome sequences, follow-ups and lifecycle messages connected to your CRM or store.
Testing & reporting
Rendering checks, message tests and performance reviews to improve the next send.
How we work
Close collaboration. Better decisions.
We map the audience and the moments worth communicating. Then we build, test and review each journey, keeping the messages and the underlying data in step.
1Agree the direction
Understand the problem, choose the priorities and agree the scope before the work begins.
2Make it together
Work directly with the people doing the work. See progress, test ideas and give feedback as it develops.
3Put it to work
Review the details, deliver the work and make sure your team has what it needs to take it forward.
Frequently asked questions
What does Arcum’s Email Marketing service cover?
From the first welcome to a timely follow-up, email should feel relevant. We bring structure, copy and design to your communications, connected to the way customers move through your business.
What’s included?
Typical work includes audience & journeys, copy & design, automation & integration, and testing & reporting. We agree exactly what’s in scope before anything starts.
How much does it cost?
It depends on the scope. We agree the scope and confirm a final quote before any work begins.
How does a project with Arcum run?
Agree the direction: Understand the problem, choose the priorities and agree the scope before the work begins. Make it together: Work directly with the people doing the work. See progress, test ideas and give feedback as it develops. Put it to work: Review the details, deliver the work and make sure your team has what it needs to take it forward.
Contact
Let’s talk about your project.
Bring the idea, the challenge or the thing that needs fixing. We’ll work out the right scope with you.