A story worth sharing.
Public relations and creator partnerships that connect your story with a relevant audience.
Start a projectWhat we do
Considered from every angle.
We find the angle that makes your business interesting beyond your own channels. Then we prepare the materials, identify relevant publications and creators, and manage the conversations.
Story & positioning
A credible angle supported by the facts, people and materials behind the business.
Press materials
Announcements, media kits and tailored pitches for relevant publications.
Creator partnerships
Research, outreach and briefs for collaborations that suit your brand and audience.
Outreach & reporting
Conversation management and reporting on mentions, coverage and campaign activity.
How we work
Close collaboration. Better decisions.
We start with the story and the audience it can serve. Outreach is selective, expectations are clear and reporting distinguishes the work done from coverage actually earned.
1Agree the direction
Understand the problem, choose the priorities and agree the scope before the work begins.
2Make it together
Work directly with the people doing the work. See progress, test ideas and give feedback as it develops.
3Put it to work
Review the details, deliver the work and make sure your team has what it needs to take it forward.
Frequently asked questions
What does Arcum’s Public Relations & Influencer Outreach service cover?
We find the angle that makes your business interesting beyond your own channels. Then we prepare the materials, identify relevant publications and creators, and manage the conversations.
What’s included?
Typical work includes story & positioning, press materials, creator partnerships, and outreach & reporting. We agree exactly what’s in scope before anything starts.
How much does it cost?
It depends on the scope. We agree the scope and confirm a final quote before any work begins.
How does a project with Arcum run?
Agree the direction: Understand the problem, choose the priorities and agree the scope before the work begins. Make it together: Work directly with the people doing the work. See progress, test ideas and give feedback as it develops. Put it to work: Review the details, deliver the work and make sure your team has what it needs to take it forward.
Contact
Let’s talk about your project.
Bring the idea, the challenge or the thing that needs fixing. We’ll work out the right scope with you.